If you have a passion for health and wellness, you can create a blog that helps people lead healthy lives. Whether you want to write about fitness, cooking, or mental health, choosing the right topics can help your blog stand out from others.
It’s important to write in plain language, and avoiding medical jargon is essential. Use short sentences and simple words to convey complex ideas.
Focus on a Specific Niche
If you don’t want your blog to become another faceless website in a sea of competitors, try to pick a specific niche. The more focused your site is, the easier it will be for people to find and follow.
For example, a blog on weight loss could center around detox diets, exercise plans and personal stories. Similarly, a bodybuilding blog could focus on workouts and nutrition for different age groups. Or, a blog on mental health can focus on spiritual healing, mindfulness and energy techniques.
A popular health blog can also earn a lot of money by selling products related to its topic. For example, a blog on healthy eating might sell PDF guides to recipes, while a blog on HIIT exercises might offer free downloads of workout routines. Alternatively, a blog on mental health can sell journals and planners to help its readers with their wellbeing. A blog on pharmaceuticals can earn money by writing reviews of medications and other supplements.
Write in the First Person
When it comes to health and wellness blogs, first person writing usually works best. This style gives your blog a more personal touch, allowing you to speak directly to your readers and establish yourself as an expert in the field.
A good health blog should also use short sentences and avoid jargon. If you’re unsure how clear your writing is, ask someone who doesn’t have any technical training in the area to read it. They can provide feedback about any parts that were difficult to understand or unclear.
Adding facts is essential to all types of content, but it’s particularly important for healthcare blogs. People are relying on your content to make them healthy, so they need accurate and well-researched information.
Create Image-Heaty Content
There are many things to write about when blogging about health, including new health products, new research reinforcing or refuting common knowledge, and even news about health events. But this type of content is less likely to retain reader interest and will lose popularity quickly, especially if it’s related to a topic that has already gained much media attention.
Evergreen articles can help maintain interest in your blog and are a good way to build your readership over time. Examples of evergreen content include book reviews (both new and classic books), recipe or cooking demonstrations, and even health-related fitness or workout routines.
Health blogs can also monetize by selling products, either through the Amazon Affiliate program or by developing their own line of branded products. This type of monetization is best for established health bloggers with a deep understanding of their audience’s needs and wants. Creating a persona for your ideal audience member can help you determine what types of products your blog should offer.
Add Social Media Links
The best way to connect with readers is through social media, so make sure your blog has clear links to your social accounts. You can add them by clicking the Other Accounts feature in your blog dashboard. You can also customize the icons to fit your branding.
Personal stories are another great way to engage with readers. For example, a blog about cholesterol screening could include a story about the author’s friend who had a heart attack because of untreated high cholesterol. This type of content helps people to relate to health information and can increase engagement.
Finally, offering a service is a simple way to monetize your blog. This can be in the form of one-on-one coaching, a piece of software that you create or direct product sales to your audience. Depending on the topics that you cover, this can be a very profitable option. The key is to find out what your audience wants and needs.