A good health blog draws readers in from the start with a striking statistic, little-known fact or powerful quote. For example, the start of this blog about flu vaccinations features a shocking statistic that’s sure to grab your audience’s attention.
Similarly, blogs that share research roundups or fact-checking can be engaging for readers. However, make sure to avoid dumbing down complicated topics.
1. Make it personal.
A key part of healthcare wellness blogs is showcasing your organization’s compassion and patient-centered approach. This should be evident in everything from the topic selection to the keywords chosen, which reflect the search intent of your target audience.
Blog readers want to see how your healthcare organization is helping them on their personal journeys, so consider sharing first-person experiences. This makes the content more relatable and builds trust.
Another great idea is to add research roundups or other health-related news articles that you find interesting and share them with your readers. This can also increase your reach as other experts will likely share the post and boost your brand visibility.
2. Write in plain language.
When you write health blogs, you need to keep in mind your audience and how they relate to the topic you’re blogging about. This is especially true if you’re writing them as part of your job duties as a health and wellness writer for a business or organization.
Use your blog to inform your readers and provide them with the medically sound information they want. Then, they will be more likely to come back to you for healthcare services.
Writing your posts in plain language is a must. This means avoiding using uncommon words or phrases, and always explaining acronyms. It also means avoiding vague or complicated sentences, which can confuse your audience. Instead, use a short opening sentence that is both compelling and easy to read.
3. Make it interesting.
Whether you’re a healthcare professional or business, writing interesting and informative blog posts is essential. Make sure your blogs are well-researched and that they validate any claims you make by linking to relevant medical studies or elaborating on the study results yourself.
You also want to consider your audience when choosing a blog topic. It is crucial to target your content to your ideal patient or client, as this will ensure that the information you provide is useful and relevant to them.
For example, if you are writing about cold weather and asthma, your content should include tips on how to prevent an asthma attack as this is something many people struggle with when the temperature drops. This will help you appeal to your audience and keep them engaged with your blog.
4. Make it relevant.
When it comes to health and wellness blogging, relevance is key. Your readers want to know that your writing is geared towards them. Writing in the first person can be a good way to do this. It can also be useful to link your content back to research, as this will give your audience a sense of credibility.
If you are a business with direct patient contact, ask your team what questions and concerns they hear most often. This will help you build a list of potential blog topics that are relevant to your audience.
Additionally, it can be helpful to include stories that show the impact of your topic on real people. This will make your posts more relatable and engaging to your audience.
5. Make it accessible.
Writing about health is a complex subject, and your audience may have a wide range of questions. Blogs are a great way to respond to those questions and help your readers understand the complexities of their health.
Make sure your content is easy to read by breaking it up into short paragraphs and using bullet points. This makes your content easier to digest, and it also helps readers scan for the information they need.
In addition, it’s essential to always write in plain language. While this doesn’t mean dumbing down your work, it does mean avoiding technical jargon and writing in shorter sentences. When possible, validate any claims you make in your posts by linking to the relevant research or elaborating on it a little more. This is particularly important for any “Your Money or Your Life” (YMYL) articles, such as those related to health care and medicine.
